Customers say they will 'no longer' be buying from the brand as Ritz confirms it has discontinued po
RITZ has confirmed that one of its popular crackers is gone for good after fans started asking where it had gone as food companies continue to reduce their offerings to cater to an evolving market.
Since 1934, the snack brand has been known for its original, salted cracker.
But today, Ritz has a number of different offerings in the grocery store including cheese and peanut varieties of the cracker.
Some have become favorites over the years, with customers wondering about the availability of the reduced-fat version of its classic cracker.
A customer on X tweeted at the brand: "I can’t find them ANYWHERE!"
But Ritz broke the silence and confirmed in response that the "product is no longer available."
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But that isn't the only fan that is missing the reduced fat variety.
Another tweeted: "Dear Ritz: Please make reduced fat ones again. They're the crunchiest!"
And a third took it a step further and wrote: "My family and I are very disappointed in this decision. We have been enjoying reduced fat ritz for many years! We will no longer be purchasing any Ritz crackers. We will buy a competitor's reduced fat cracker. You’ve lost a customer."
Walmart customers online rate the reduced fat option by Ritz 4.7 stars out of five online.
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The discontinued item contained 50 percent less fat than a traditional Ritz cracker.
Some of the ingredients consisted of enriched flour, seed oils, salt, high fructose corn syrup, and natural flavoring.
Previously, the crackers sold for $2.98 in a 12.5-ounce box at Walmart.
OTHER OPTIONS TO BUY
But there are other options out there – but you might have to give up the brand.
For example, Kellogg's Club brand makes a reduced-fat version.
It contains 33 percent less fat than the original.
However, it costs a little more, as an 11.7-ounce box sells for $3.82.
And cheese lovers might have a great option.
Cheez-It makes crackers with 25 percent less fat than its original version.
It can be bought at Walmart for $3.78 in an 11.5-ounce box.
MORE DISCONTINUED ITEMS
But Ritz isn't the only popular snack brand that has been axing products from its lineup.
Rival Cheez-It has also gotten rid of some items.
This includes the sweet & salty snack mix, which contains M&M's milk chocolate pieces, salted pretzels, sugar corn squares, and caramel-flavored popcorn along with the Cheez-it original pieces.
Some other ingredients in the box include artificial and natural flavors, seed oils, and artificial food colorings.
Per serving, there are five grams of added sugar.
Some other Cheez-It flavors that have been discontinued include the cheese pizza and cheeseburger and puff'd scorchin' hot cheddar snack.
And grocery stores have been axing products from their lineups too.
For example, Aldi has no plans to bring back a popular candle.
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And Kroger has discontinued a popular cereal.
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